Playa Viva has been working with the local artisanal salt coop to develop a more equitable market for their product.

As the packaging states:

"Originally gifted as tribute to Aztec kings, Sal Viva has been harvested by hand in Juluchuca, Mexico in the same fashion for centuries.

Summer rains wash the rich minerals off the Sierra Madre range filling seaside lagoons, eventually bursting past sand barriers, fusing with the salty Pacific Ocean. As heat evaporates the lagoons, peasant farmers hand form calcium drying ponds and rake in Sal Viva.

Healthy and flavor enhancing, use on your table, for savory cooking, rimming margaritas or sipping tequila."

Now this very special salt is being made generally available. If you are interested in purchasing salt for your use, please contact us by sending an email to info@PlayaViva.com and include the words “Sal Viva” in the subject line.

This artisanal salt is great for in restaurants, purchase at specialty food stores or for use at home. Coming soon - we have lined up a vendor that will allow you to purchase online.

See you soon! The Playa Viva Team