Community building is critical to Playa Viva. We work with a variety of local stakeholders specifically as a model for building local living economies around the concept of triple bottom line - good for business, the ecology and the community. We also work with a variety of partners to support the local community with financial, intellectual, market and social capital.
"David and Sandra have put together something above and beyond anything I have experienced before. You get a beach to yourself, the place is elegant and luxurious, the design is spectacular - and you also get an education in sustainability, reforestation, permaculture in a really pleasant way. The rigors of the nap schedule and fine meals suited me too - I feel like a human being again after having become a zombie from working too hard. "
Playa Viva starts its commitment to the community by committing to raise at least 1% of Gross Revenues and placing that amount into a Trust for the Community. We are initially partnering with Ocean's Foundation in creating this Trust. The trust will provide funds for community based initiatives that increase the general health, economy and well being of members of the community of Juluchuca. To make a donation click here
Playa Viva is committed to working with local farmers in a varieties of ways. We started with organic agriculture courses to help clean up the watershed and even assisted a local organic basil farmer in starting a CSA, community supported agriculture cooperative, with the goal of delivering organic produce to local homes, B&B's and hotels. Read More
Sal Viva: The Salt of Life
In addition to supporting farmers, we have identified some of the small business in the area, such as the coconut candy factories and the salt cooperative. We are providing these small industries with economic assitance through business training, access to resources and access to markets to increase their profitability and business viability.
We have developed a brand, Sal Viva, with the ultimate goal of increasing the price obtained for the members of the salt coop who continue to use traditional means of harvesting the salt. See more about Sal Viva here or on our blog. Click here to purchase Sal Viva.
We have also identified trash and garbage disposal as a major environmental and health issue for the community (see video)and have begun to partner with larger corporations to provide recycling programs, recycling education in schools and an economic incentive to recycle and more responsible garbage management processes. The practice of burning garbage is common in Mexico. With the addition of plastics and PET bottles to the mix, burning garbage can contribute signicant dioxins to the grownd water and air pollutants. These recycling and education programs will significantly contribute to increase health and well being of the community and ecosystem.
All of these projects take time, resources and commitment. We invite you to join us in supporting these activities, identify new activities and create your own programs for engaging and supporing the local community. As you return to Playa Viva year after year, you will enjoy the growing connection to the people and land surrounding the Playa Viva community.
Los invitamos a ver este vídeo producido por Oliver Velazquez sobre el tema de Turismo Sustentable y como Playa Viva esta haciendo su parte en promover biodiversidad, la comunidad local, en... Read this full entry
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