Playa Viva - Juluchuca, Guerrero, 40834, Mexico

Design & Architecture

The design of Playa Viva started with the Regenerative concepts of design Ayrie Cunliff. These were then executed upon in the natural designs of building architect Michel Lewis. Construction details added by local craftsman who each place their fingerprint on the finished look and feel. Fixtures and finishes derive from local artisans. The Master Plan evolves from learning from the local landscape. Finally, all the best ideas we implement come from feedback from you, our guests.

  • Natural Materials - Construction Craftsmanship - Playa Viva photo by David Leventhal

Core Design Influences

  • Beach and Ocean - Building Sand Castles Made of Dreams - photo by Verónica Paredes Sánchez

Nature transforms you so integrate the cycles of the environment into design.

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Consider legacy and the lasting effect of work over seven generations.

  • Natural Materials - Regenerative Design - Palapa and Mosquito Net - Photo Courtesy of Playa Viva

Balance of private and public spaces to create community and personal peace.

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Invest in best and proven sustainable technologies for managing water and energy.

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Promote the vernacular reflective of the best local artisans and craftsmanship.

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Co-housing, new urbanism and design forces that create meaningful community.

Green, Sustainable, Regenerative

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The goal in being regenerative is not just to minimize damage (building green) or net neutral (sustainable) but to make a significant impact in creating a better local economy, a better ecosystem and still have a great business endeavor. We also feel that to be truly sustainable, the values of sustainability need to be core to your people and organization. 

Sustainability just can't be a department added as part of a marketing message. Sustainability needs to be the way everyone involved in the project thinks and acts, it needs to be core to the DNA!

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Ayrie's Regenerative Design

  • Team - Portrait of Ayrie Cunliffe -Team - during Charette - photo by David Leventhal

Ayrie Cunliff, Regenerative Design architect, took those key priciples and came up with the concept of rooms built as Living Treehouses built on palm trees transplanted from the coconut grove on site to the beach front. These palm trees would then form living piers reinforcing the coastal dunes.

The common area would be built around concepts of the core elements and retain some of the archeological references to marking the lunar and solar calendars. The landscape would be restored to reflect the abundance in biodiversity that once punctuated this landscape.  See some of the original concept drawings for the site here.

  • Regenerative Design - Posada Playa Sketch Sept 06 - Drawing by Ayrie Cunliffe
  • Regenerative Design - Beach Club bw - Sept 06 - Drawing by Ayrie Cunliffe
  • Regenerative Design - Gatehouse_Watertank - Drawing by Ayrie Cunliffe
  • Regenerative Design - Playa Viva Casita01 Plan - Drawing by Ayrie Cunliffe
  • Regenerative Design - Playa Viva Community Center - Drawing by Ayrie Cunliffe
  • Regenerative Design - Playa Viva TreeHouse Casita01 view - Drawing by Ayrie Cunliffe
  • Regenerative Design - Playa Viva Estuary Experience - Drawing by Ayrie Cunliffe
  • Regenerative Design - Playa Viva Life in the Trees - Drawing by Ayrie Cunliffe
  • Regenerative Design - Playa Viva Tunnel with Abundance of Nature - Drawing by Ayrie Cunliffe
  • Regenerative Design - Playa Viva Beach Club Community Living - Drawing by Ayrie Cunliffe

Design Details

  • Team - Portrait of Architect Michel Lewis - Playa Viva photo by David Leventhal

Phase I construction was lead by Mexican Architect, Michel Lewis and his team of local craftsman builders. Construction materials include locally harvested sustainable woods such as Bocote and Guapinol and bamboo. Palapa roof materials are harvested right on the Playa Viva property. Hand-hewn faucets and fixtures from nearby town of San Miguel de Allende, copper fixtures from Santa Clara del Cobre and tableware from the tiny village of Capula.

Each item is carefully selected from the handmade wool blankets made in the hills of Michoacan to organic towels and sheets made in Veracruz. The goal is to source as much as possible locally and make every design decision to maintain the careful balance of "eco-luxe" - Sustainability and Luxury.

  • Natural Materials - Playa Viva - Photo Courtesy of Randolph Langenbach
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  • Natural Materials - Beach Palapa - View from Fully Reclined Guest at Playa Viva - Photo Courtesy of Melinda Jones
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  • Natural Materials - Regenerative Design - Palapa and Mosquito Net - Photo Courtesy of Playa Viva
  • Natural Materials - Dog Viva Enjoying one of Her Favorite Spots to Rest - Photo Courtesy of David Leventhal
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  • Natural Materials - Boutique Dishes - Photo Courtesy of David Leventhal
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Treehouse Design and Construction

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We would be remise to not give a shout out to the design and construction team behind our award winning Treehouse room. The initial design was the creation of Kimshasa Baldwin of Deture Culsign based in Chicago. Kimshasa came recommended as part of Boutique Design  Magazine's 18 Rising Stars.  Her innovative design provided Playa Viva with the now iconic bamboo cylinder also nicknamed "Tiki Airstream" or "Bamboo Skylab." The unique shape, in-floor hammock and use of natural and local building materials helped it win Hospitality Design "Best of Show" and earn the moniker, "The wave of the future 2016."

Kimshasas initial concept drawings were expertly excecuted in construction by Will Beilharz and his team from ArtisTree. The name is apt in describing how the construction of any treehosue involves as much artistry as it does engineering and old fashioned construction. Together, they have created a room that is like sleeping in a dream and walking up in paradise. The cosntruction of this treehouse in living palm trees brought us full circle to our initial design by Ayrie Cunliffe in our original Regenerative Design Charettes. Come join us in the treehouse.

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Master Plan

While the the "Master Plan" approved as part of the entitlement process allows for 52 beachfront Casitas, 13 lots for homes, a town square and boutique hotel with up to 120 rooms plus additional infrastructure for energy, water, activities and operations, the plans are more modest.  Expansion is phased based on the carrying capacity of the land, primarily water.  Growth will be centered around "pods" as rooms will be clustered around common areas each able to host a theme or special group, each differentiated slightly from the other, with one larger central common area to gather the entire community.

At one point we considered selling lots and fractional ownership of beachside bungalows. Today, anyone interested in living full or part-time at Playa Viva should come stay with us for an extended period of time and then we are happy to discuss how to become part of the community.  For more information and updates, please contact us at:


Pack for a purpose TA 2015 TA 2014 TA 2013 Green Leader