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Culture & Community
When we explore other communities, we don't just learn about new and different ways to approach life - we further clarify our individual connection to the world, and to one another. Playa Viva honors this delicate connection to place, by protecting the land and surrounding culture. Come grow and explore through sustainable relationships to people and place.
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"It was about time somebody would do something in Playa Icacos, thats the real name for Playa Viva. I believe everybody must be happy in Juluchuca for all the businesses you'll bring to towners in there. I am one of those young men that had to travel to el norte, and what you are doing in Juluchuca right now makes me happy. GOOD LUCK. BUENA SUERTE EN TODO LO QUE ESTAN HACIENDO!!!"
Ricardo Tetlalco
Visited Jan. 2008
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People
The town of Juluchuca has about 500 residents, most of whom belong to the same four families. As part of the design process for Playa Viva, we interviewed the local community to learn about their dreams and aspirations, their memories of the place, how the town has changed, and the challenges facing them today.  Read More

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History
Juluchuca has a rich and lengthy history. Pottery shards found on the property tell us that people lived here at least 1200 years ago. The people inhabiting the Costa Grande, or the region around Juluchuca, were called the Cihuatecas. While little is known about these people, it is likely that they were influenced by both Olmec and Mayan civilizations, and later the Aztecs.  Read More

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Lifestyle
For those of you lucky enough to have travelled to Mexico—or, better yet, Zihuatanejo, you know the effortless approach to life found in this special place. It is reflected in the colors, vegetation, water, and people. The cloudless sky. The breeze that both cools and warms. Most of all, it is reflected in the clear smile on your face the moment you arrive. Please join us in the protection of Mexico's rich cultural and natural heredity at Playa Viva.

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Regeneration
Playa Viva is working to restore the land's flora and fauna, which has been squandered over the last century. Our long-term goal is to revitalize and nurture local natural resources and the community, so they thrive in harmony and continually improve.  Read More

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Economic Sustainability
A key underpinning of economic sustainability is creating a self-reliant and sustainable resource base. To learn more about our community stewardship, please click here.

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Local Schools
We invite you to join us, along with partner Pack for a Purpose, to support the local schools. In the extra space in your luggage, pack a few pounds of school supplies. Click here to see a list of needed school supplies. More about Pack for a Purpose here.

 

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Ecology in Harmony
Often spot iguanas warming themselves on the rocks at Playa Viva.

 
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Turtle Sanctuary
Learn about the volunteer project to save endangered baby turtles.

Extra Layer of Protection
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Playa Viva Press Kit: Click here to download PDF.
 
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